I am a tech-savvy marketer who is passionate about using my skills in marketing, communications, and community engagement programs to provide inspirational experiences in education and the outdoors. My background includes helping both nonprofits and B2B companies.
I have an affinity for dynamic environments and understand resource/time constraints. My ideal projects are where creativity is welcomed and individual initiative is appreciated. I stay active with boot camp, hiking, and running half marathons. I live in Eugene, Oregon - I have a proven track record of working remotely.
"A very talented web producer and marketing programs/operations manager"
"It's been a pleasure working with Mark at Centrify for the past seven years. Mark is a very talented web producer and marketing programs/operations manager. He is very knowledgeable about Marketo and Salesforce.com, and is able to produce programs under tight deadlines among competing priorities. Whether it's a simple change to the website that's needed, or a program with multiple deliverables like HTML email, landing pages, back-end connectivity and reporting, Mark always delivers. Mark is also very flexible. He will take on a project at last minute's notice, and still drive through to completion on time. I highly recommend Mark to anyone who is seeking a highly skilled and deeply experienced marketing programs/operations professional."
— Brian H. - Principal at Big Up Marketing
Outdoor Programs, Guiding, and People Skills:
A strong commitment to outdoor organizations-
“There are many challenges associated with getting kids out on the trail. As Richard Louv points out in his book ‘Last Child in the Woods’, we as parents not only battle the allure of computers and TV, but also our own fears about safety and even mosquito- and tick-borne illnesses. GlyphGuy Backpacks has taken a stab at solving at least two challenges: comfort and self-reliance.” ... “the Appalachian Trail Conservancy’s Ultimate A.T. Store will carry GlyphGuy's ‘Chipmunk’ model, featuring the ATC logo.” ... "Mark Hougardy maintains a strong commitment to supporting national and state park associations and other worthy outdoor organizations."
— A.T. Journeys, The Magazine of the Appalachian Trail Conservancy, Nov-Dec 2005
Thank you for your support of camping and environmental education-
"Thank you for your participation as a sponsor at our first annual Little Basin Camping and Recreation Festival on April 21, 2012 at Little Basin in the Santa Cruz Mountains, a group campground of Big Basin Redwoods State Park. Your class, 'Introduction to Family Camping,' contributed greatly to the success of the festival and toward helping make new campers aware of how they can create a successful camping trip. We appreciate the effort you put into designing and delivering this class twice during the festival, and I was impressed by the hands-on methods you use and the excellent visuals and examples you had for participants. And, as always, thank you for your support of the camping and environmental education work that we do at the WOLF School.
— Heather Butler, Web of Life Field School, Director
"An excellent instructor"
"Mark was an excellent instructor. I look forward to taking the class next year!!"
— Statement from a "Hiking for Families" Program Evaluation
"Genuinely interested in environment issues"
"Mark is genuinely interested in environment issues and is serious about his studies, taking an objective fact-finding approach in his research. He is responsible, reliable and dependable. I highly recommend Mark for further work in the field of environmental studies."
— Professor Roger Crawford, Dept. of Geography & Human Environmental Studies, San Francisco State University
"A great person with whom to work"
"Mark’s maturity and good judgment in difficult situations combined with his hospitable and totally charming personality are qualities not easily found in one person. He was punctual, accurate with paperwork and money, absolutely trustworthy, and a great person with whom to work. He took extra time and effort to get tasks done and done well. He went the ‘extra step’ to help our guests have a positive hostelling experience.”"
— Sylvia Carroll, Manager Sanborn Park Hostel
Outdoor Industry Related:
What an Archaeologist Said-
I just want you to know that my GlyphGuy Backpack has worked out great. I have had it on a number of digs in Guatemala and Romania, as well as the US. In Guatemala all our equipment was strapped on top of a van in a torrential downpour which went through the canvas on all the packs--except mine! I've enclosed a couple of pictures of the pack in the field in Guatemala. The picture of me on the road is in Chocola and the others were taken at Tikal.
— David M, Scientific Director, The Tyche Foundation for Archaeology and Community
What a Mom Said-
I want to let you know that I got the Chipmunk for my 4 years old and the Coyote for my 9 years old. They used them for our trip to Mexico. Both backpacks have enough room to carry all their important belongings on the airplane. Both Backpacks fitted well under the front seat from us on the airplane, which make it easier for me and them to take their things that they needed during the fly. The backpacks are really sturdy they survived every day use in the beach and the countryside. We are going to keep using them for years to come in our trips!
— Rommy K, Mother of Two, Sunnyvale, CA
What a Traveler to the Outback Said-
I recently returned from a trip to Australia with my GlyphGuy Backpack. I used my pack in a multitude of environments from the streets of Sydney to the mountains of New South Wales to the Outback and even the tropical forests of Queensland, and I could not have been more pleased. The pack was light an easy to wear even with a lot of heavy gear in it and even held up to sliding (by accident) down Wentworth Falls in the blue Mountains on my back. Excellent backpack!
— Jim, Virginia.
I Can Strengthen Your Nonprofit Programs With:
Perform content and tactical updates for maintaining fresh content and providing a vibrant look. Knowledgeable of HTML, CSS, Wordpress; familiar with PHP and ASP environments.
Communications & Outreach
Manage membership and outreach programs; renewal of membership gifts, tours and events programs, and coordinate with Board and staff members on strategies to extend your organizations reach and attract new members.
Development & Graphics
Can work with campaign staff and volunteers to identity, plan, and oversee field tours, parties, lunches, and celebrations to introduce donors and prospects to your mission and campaign; plus I can manage the graphical design flourishes which can help communicate your message.
Prospect and donor tracking by working with Salesforce.com to import leads, update records, run reports, create forms, follow-up targets and priorities for action. Also versed in Marketo and lead generation.
Examples of My Branding Work for Friends-of-the-Park Organizations
This banner displays some of the images (shown as embroidered patches) that I designed for friends-of-the-park organizations representing national, state and county parks. The nonprofits used the images in their respective stores to promote and generate revenue for interpretive programs and visitor services.
Additional Nonprofit Design Projects
Point Reyes National Seashore (2002)
This Tule Elk design was created for the Point Reyes National Seashore Association. The image features a Tule Elk, once extinct in the park, has now been re-introduced.
Santa Clara Valley Science & Engineering Fair Association (2010)
Logo update. The SCVSEFA needed a minor recharge to their previous logo of 25 years. A 50-year celebration pin (1960-2010) was also designed.
Sequoia Natural History Association (2007-2011)
Product graphics suite. The bold and colorful designs are inspired from the 1930's era WPA prints and feature prominent destinations within Kings Canyon and Sequoia National Parks.
Sierra State Parks Foundation (2006)
Product Logo Suite. Simple and brightly colored, these images were designed for use as embroidered patches. The images feature state parks within the greater Lake Tahoe region.
Big Basin Redwoods Centennial Poster (2002)
One of my earliest projects; creating an event poster to represent the Centennial (1902-2002) of California's first and oldest State Park.
San Mateo Coast Natural History Association (2002)
Examples of graphics to promote parks along California's central coast.
South Bay Ramblers
Logo creation. The premier outdoor club in Silicon Valley required a recognizable logo that could be easily used across a range of media from the website to embroidered clothing.
Junior Ranger Patch Redesign
Logo overhaul (proposed). A re-design of the Junior Ranger emblems for Sequoia & Kings Canyon National Parks. Jay award is shown.
Nonprofit/Government Clients Include:
The Nature Conservancy - Volunteer
Communications and outreach services: newsletters, fliers, and graphics.
Sequoia Natural History Association
Created a suite of four interpretive graphics featuring natural landmarks within Sequoia and Kings Canyon National Parks.
Point Reyes National Seashore Association
Developed an interpretive WPA-style graphic featuring National Seashore's re-introduced population of Tule Elk.
Sierra State Parks Foundation
Designed a suite of five graphics featuring state parks in the greater Lake Tahoe area.
California State Parks
Manufactured 10K State Park Volunteer Patches that were Oeko-tex compliant; met and exceeded U.S. Consumer Product Safety Improvement Act requirements.
National Park Service, Junior Ranger Program
Manufactured official NPS Junior Ranger backpacks that were Phthalate and Lead free; met ISO 9000, SA 8000, Oeko-Tex specifications and U.S. Consumer Product Safety Improvement Act requirements.
Appalachian Trail Conservancy
Manufactured custom-label Business for the ATC store and interpretive youth programs.
Big Basin Redwoods State Park Centennial
Developed the event poster for the Big Basin Redwoods State Park Centennial (1902-2002) celebration - California's first and oldest State Park.
Additional Park Association Clients:
Angel Island Association, Boosters of Old Town San Diego State Historic Park, Calaveras Big Trees Association, Galena Creek Recreation Area, Mount Rainier Guest Services, Pine Ridge Association, Sand Harbor Nevada State Park, San Mateo Coast Natural History Association.
I Can Strengthen Your B2B Marketing Programs With:
Web Site Management
Perform content and tactical updates for maintaining fresh content and providing a vibrant look to corporate websites.
Develop eye-cathing graphics for websites, tradeshow booths and collateral.
Tools: Abobe Dreamweaver, Illustrator, InDesign, Photoshop; also HTML and CSS.
Produce emails and landing pages using marketing automation software; build, test, and deploy campaigns in marketing automation and CRM platforms; start to finish-from creating emails and landing pages to providing reporting on performance.
Marketo & Salesforce.com
Administer marketing automation (Marketo) and CRM platforms (Salesforce.com); run reports, queries, scrub and import leads.
Datasheets, White Papers & Operational Assets
Layout and design services for datasheets, white papers, and operational collateral.
Develop and manage Fortune 1000 direct response mail campaigns, including: program scope, production, fulfillment and Marketo lead management.
Field & Corporate Events: Design graphics, product collateral, oversee production, handle logistics, and manage a corporate presence at local, regional and national trade shows.
HTML & Templates
Create, design, and implement HTML emails such as newsletters and webinar invites.
B2B Software Clients Include:
Centrify Corporation, Marketing Manager Consultant
Wear a variety of hats including: Web Manager, Graphics Designer, Marketing Automation Manager, Programs & Operations Manager over the course of a 7 year time-frame.
Interwoven, Inc., Project Manager Consultant
Six month project to analyze communication and work flows of the corporate product “roll out” process across seven departments; identified resource conflicts, improvements and change process, presented findings to executive staff.
Interwoven, Inc., Process Consultant
Operational support for Program Managers for worldwide marketing campaigns; lead scrubbing, importing leads, HTML email troubleshooting and reporting.
Various Silicon Valley Firms (Employee or Contract)
Worked in marketing and operations as an employee or contractor at multiple companies, including: Apple, Chromatic Research, Cisco Systems, Intel, Interwoven, Lucent Technologies and Web TV (Microsoft).
Production, Marketing, and Sales Experience within the Outdoor Industry
For ten years (2002-2012) I was the principal of GlyphGuy Backpacks; a business devoted to helping parents and children discover the outdoors with solidly-made, non-toxic, and non sweat-shop made backpacks. The sales channel focused on nonprofit park associations, park concessionaires, independent outdoor retailers and children's stores.
- GlyphGuy's Chipmunk backpack was the first product ever selected by the National Park Service to represent their Junior Ranger Program
- GlyphGuy Backpacks were sold in National Parks, including: Acadia NP, Crater Lake NP, Badlands NP, Grand Canyon NP, Hawaii Volcanoes NP, Kings Canyon NP, Mesa Verde NP, Mount Rainier NP, Saguaro NP, Sequoia NP, Theodore Roosevelt NP, Yosemite NP, Yellowstone NP, Zion NP
- Approved to represent the U.S. Forest Service's Smokey the Bear program
- Selected by the Appalachian Trail Conservancy to represent their trail education and youth programs
- Recognized as the first ever home-based business to earn a Green Business Certification from the City of Sunnyvale, California
- GlyphGuy's Chipmunk backpack was recognized by Doctor Toy as a Best Green Product
- Featured in Journeys, the Magazine of the Appalachian Trail Conservancy, November-December, 2005
Product Examples & Photos
Spacious with good back ventilation, hip-belt and well padded shoulder straps the Alpine is the backpack for adults. Includes room for an internal 2-liter water bladder and an external 1-liter bottle.
The Bobcat fits children or petite sized adults. Great for kids who want to emulate their trail heroes - Mom and Dad.
Solidly sewn the Coyote was made for outdoors classrooms and hands-on experiences. Simple compartments include ample room for notebooks, pens, pencils, magnifiers and field guides. Can also hold 2, 2-liter water bottles. Intended for ages 7 to 97. Designed by park interpreters.
A rugged and practical backpack for children 3-7 years old. Sized for use by small hands with easy to open zippers. The Chipmunk was winner of the "Best Green Product" from Dr. Toy. Selected by the National Park Service to represent their Junior Ranger program, and used by the Appalachian Trail Conservancy for youth outreach.
GlyphGuy's Alpine backpack taken while on-the-trail in northwestern Washington state during product testing.
Stepping into the world. A three year-old adventurer enjoying a field of grass and flowers with her GlyphGuy Bobcat backpack. The pack is well sized to hold a sandwich, jacket, juice cup, and a teddy bear. This marketing photo was inspiration for the cover of the Nov/Dec 2005 issue of Journeys, the magazine of the Appalachian Trail Conservancy.
Two young explorers with their GlyphGuy Coyote backpacks at the steps of the Kukulkan Pyramid, the Mayan archaeological site in Chichen Itza, Mexico. The photo was provided by a customer.
A five-year old hitting the trail with her GlyphGuy Chipmunk backpack. A snapshot captured while visiting a California State Park near Lake Tahoe, California.
My Experiences Developing and Leading Outdoor Programs
Adventure Travel Guide
For two years I was the principal of GlyphGuy Adventure Travel where I developed and led active and fun outdoor trips in the San Francisco Bay Area. The audience was overworked tech employees who desired structured events to better spend time with their families.
- Day hikes to local parks
- Kayaking trips - estuary
- Whale watching
- Local history outings
- Natural history museums
- Backpacking in Point Reyes National Seashore
- 3-days camping on Santa Rosa Island - Channel Islands National Park
I developed the itineraries, marketed the events, managed the web presence, provided all pre-trip information, and led the trips.
California Tour Director
Tour Director with Cosmos Tours leading 5-day motor coach trips along California's coast.
- California Missions
- Big Sur Coast
- Hearst Castle
- Monterey Bay Aquarium
- 17-mile drive
- San Francisco City Tour
- Night in San Francisco - Tonga Room
- Organized side trips to Muir Woods, Alcatraz, and Bay Cruises
ECOS Interpretive Program
Developed the interpretive Environmental Conservation Outdoor Study Program (ECOS) for the Sanborn Park Hostel.
ECOS introduced local and international visitors to the cultural and natural history of the surrounding 2800 acre park.
- Crossing from the Pacific to the North American tectonic plate
- The tallest living organisms in the world live in this park
- The hostel's kitchen is hundreds, possibly thousands of years old
- A native tree produces a popular cooking spice
I developed concept, obtained board approval, marketed programs, and led weekend day hikes.
Examples of Developing, Planning, and Facilitating Events
Cultural Speaker Series
Developed a semester long series of public forums titled, Around the World. The forums invited local cultural leaders and elders to speak about their religious/cultural beliefs in an open and welcoming group setting.
- Obtained funding for speaker stipends
- Recruited 17 speakers
- Moderated the forums
- Coordinated local promotion
- Managed timelines & budgets
- Recruited volunteers
- Handled event logistics
- Communicated with security
- Published event findings
Trade Show Exhibiting
Developed the booth presence for GlyphGuy Backpacks and exhibited at nearly four dozen local, state, and national field events and trade shows; including exhibiting 3 years at the Summer Outdoor Retailer show in Salt Lake City, and multiple shows with NAI (National Association for Interpretation) and APPL (Association of Partners for Public Lands).
- Designed booth presence
- Developed collateral
- Provisioned all travel and drayage materials
- Staffed booth
Global Sales Meeting
Supported Cisco System's 2006 Global Sales Meeting, specifically details related to attendance and scheduling.
- Oversaw a $50K budget
- Managed registrations of 1000+ attendees
- Organized session abstracts
- Managed speaker lists, schedule, agenda
- Scheduled marketing e-blasts to attendees
- Managed vendors for event collateral
Supported Centrify's field marketing events for 3 years from a startup mode, through to profitability and finally industry leader.
- Designed booth graphics
- Oversaw production of graphics
- Managed booth logistics
- Provisioned materials
- Fixed wear-and-tear
- Managed drayage and site concerns
- Negotiated rates
- Handled invoices
- Managed staffing schedules
- Customs and VAT tax concerns